Generated by All in One SEO v4.9.0, this is an llms.txt file, used by LLMs to index the site. # KAGR - Advanced Analytics and Strategic Marketing KAGR - Advanced Analytics and Strategic Marketing ## Sitemaps - [XML Sitemap](https://www.kagr.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [News](https://www.kagr.com/news/) - [SSAC26 - Beyond Football: How the NCAA and Colleges are Growing Revenue in Women's and Olympic Sports](https://www.kagr.com/ssac26-beyond-football-how-the-ncaa-and-colleges-are-growing-revenue-in-womens-and-olympic-sports/) - [SSAC26 - Kroenke Sports & Entertainment: Winning Denver, What Denver Sports Fans Tell Us About Growth Opportunities](https://www.kagr.com/ssac26-kroenke-sports-entertainment-winning-denver-what-denver-sports-fans-tell-us-about-growth-opportunities/) - [SSAC26 - San Jose Sharks: Pricing the Present in a Future that's Teal](https://www.kagr.com/ssac26-san-jose-sharks-pricing-the-present-in-a-future-thats-teal/) - [ON LOCATION AND KRAFT ANALYTICS GROUP (KAGR) EXTEND LONGSTANDING PARTNERSHIP TO ENHANCE WORLD-CLASS HOSPITALITY EXPERIENCES](https://www.kagr.com/on-location-and-kraft-analytics-group-kagr-extend-longstanding-partnership-to-enhance-world-class-hospitality-experiences/) - New York, NY. — Today, On Location, a leading global provider of premium hospitality experiences for more than 120 rights partners, announced a multi-year extension of its partnership with Kraft Analytics Group (KAGR), to drive continued growth through data-driven consumer and market insights. As the company behind best-in-class hospitality and travel experiences for clients including - [SEATTLE STORM TEAMS UP WITH KAGR (KRAFT ANALYTICS GROUP) TO ACCELERATE DATA AND ANALYTICS CAPABILITES AND ENHANCE THE FAN EXPERIENCE ](https://www.kagr.com/seattle-storm-teams-up-with-kagr-kraft-analytics-group-to-accelerate-data-and-analytics-capabilites-and-enhance-the-fan-experience/) - Seattle, WA. — The Seattle Storm and KAGR (Kraft Analytics Group) today announced a multi-year agreement to innovate and enhance the fan experience while driving business growth through investments in data, analytics and technology across the team's business. The partnership will accelerate the Storm’s technology capabilities by becoming the first WNBA team on KAGR’s SaaS - [Los Angeles Rams Team Up with Industry Leader Kraft Analytics Group to Accelerate Data and Analytics Capabilities](https://www.kagr.com/los-angeles-rams-team-up-with-industry-leader-kraft-analytics-group-to-accelerate-data-and-analytics-capabilities/) - Los Angeles – The Los Angeles Rams and Kraft Analytics Group (KAGR), today announced a multi-year agreement to innovate in data and analytics to better capture, understand and engage fans and partners, both in the Los Angeles market and beyond. The KAGR data platform will empower the Rams by using foundational data management, data warehousing, - [NUGGETS, AVALANCHE, RAPIDS AND MAMMOTH PARTNER WITH KAGR (KRAFT ANALYTICS GROUP) TO ENHANCE THE FAN EXPERIENCE ](https://www.kagr.com/nuggets-avalanche-rapids-and-mammoth-partner-with-kagr-kraft-analytics-group-to-enhance-the-fan-experience/) - Denver, CO. — Today, the Denver Nuggets (National Basketball Association) / Colorado Avalanche (National Hockey League) / Colorado Rapids (Major League Soccer) / Colorado Mammoth (National Lacrosse League) and KAGR (Kraft Analytics Group), a leading technology and consulting services firm within sports and entertainment, announced a partnership to accelerate the Denver properties’ understanding of their - [SSAC25: Tepper Sports & Entertainment Unlocking Premium Value Through Understanding Fans](https://www.kagr.com/ssac25-tepper-sports-entertainment-unlocking-premium-value-through-understanding-fans/) - [SSAC25: Real Salt Lake and Utah Royals Bridging Fan Gaps with Data & Technology](https://www.kagr.com/ssac25-real-salt-lake-and-utah-royals-bridging-fan-gaps-with-data-technology/) - [SSAC25: Racing to Revenue: NASCAR’s Data-Powered Sales Engine](https://www.kagr.com/ssac25-racing-to-revenue-nascars-data-powered-sales-engine/) - [AC Milan Partners with Kraft Analytics Group (KAGR) to Pioneer Fan Experience with New Fan Data Strategy Initiative](https://www.kagr.com/ac-milan-partners-with-kraft-analytics-group-kagr-to-pioneer-fan-experience-with-new-fan-data-strategy-initiative/) - Milan, 24 July 2024 – AC Milan is proud to announce a groundbreaking partnership with the Kraft Analytics Group (KAGR), a leader in data and analytics in the sports and entertainment industry. This strategic collaboration will use KAGR’s deep expertise and data-first approach to evolve AC Milan’s consumer understanding and create a new gold standard - [SSAC24 – The Hunt is On: How the Timberwolves are Optimizing Business Growth While Leveraging On-Court Success](https://www.kagr.com/ssac24-the-hunt-is-on-how-the-timberwolves-are-optimizing-business-growth-while-leveraging-on-court-success/) - [SSAC24 – The LA Rams Championship Journey Off the Field: Remaking Data-Driven Marketing Through Technology](https://www.kagr.com/ssac24-the-la-rams-championship-journey-off-the-field-remaking-data-driven-marketing-through-technology/) - [Jessica Gelman: The Woman Behind the Most Influential Conference in Sports](https://www.kagr.com/jessica-gelman-the-woman-behind-the-most-influential-conference-in-sports/) - MARCH 1, 2024 (Photo of Jessica Gelman courtesy of Adam Parshall) By: Shlomo Sprung Last Updated: March 2, 2024 The Kraft Analytics Group CEO and Sloan Sports Conference Co-chair chops it up with Boardroom about the ongoing conference, helping the NCAA, and the future of live sports. Early Thursday morning, Jessica Gelman‘s vibrant energy was palpable over - [SSAC22: Acceleration of Fan Insights: How the PHI 76ers & NJ Devils Innovate with Data](https://www.kagr.com/ssac22-acceleration-of-fan-insights/) - [SSAC23: Beyond the Beam: Inside the Sacramento Kings Fan Engagement Strategy](https://www.kagr.com/ssac23-beyond-the-beam/) - [URFC & RSL Partner With KAGR To Drive Club Innovation ](https://www.kagr.com/urfc-rsl-partner-with-kagr-to-drive-club-innovation/) - Thursday, Mar 14, 2024, 01:54 PM SANDY, UTAH — Today, Utah Royals FC (National Women’s Soccer League) / Real Salt Lake (Major League Soccer) and KAGR (Kraft Analytics Group), a leading sports technology and analytics company, announced a multi-year partnership to accelerate the Utah soccer properties’ joint data-first approach to growing soccer fandom in Utah. KAGR - [KAGR Named Sports Business Journal’s Best Places to Work in Sports 2023](https://www.kagr.com/kagr-named-sports-business-journals-best-places-to-work-in-sports-2023/) - We are thrilled to announce that KAGR has been named one of the Best Places to work in Sports in 2023 by the Sports Business Journal. In the first year of the award, KAGR was recognized as one of the Top 3 Professional Services organizations with over 50 employees. Per SBJ, more than 12,000 - [NCAA Partners With KAGR (Kraft Analytics Group) to Innovate Fan Experience With New Data and Insights](https://www.kagr.com/ncaa-partners-with-kagr-kraft-analytics-group-to-innovate-fan-experience/) - FOR IMMEDIATE RELEASE: January 10, 2024 MEDIA CONTACT: Anisha Chakrabarti: anishac@thekraftgroup.com NCAA PARTNERS WITH KAGR (KRAFT ANALYTICS GROUP) TO INNOVATE FAN EXPERIENCE WITH NEW DATA AND INSIGHTS The collaboration will build one of the largest college sports fan databases in the country. FOXBOROUGH, Mass. — Today, the NCAA and KAGR, a leading sports data technology - [SSAC23 - Start Your Engines: How Data is Fueling NASCAR's Strategy to Engage Fans](https://www.kagr.com/ssac23-start-your-engines/) - [CNBC Power Lunch: "Kraft Analytics Group CEO on J.P. Morgan partnership and sports analytics"](https://www.kagr.com/cnbc-power-lunch-kraft-analytics-group-ceo-on-j-p-morgan-partnership-and-sports-analytics/) - KAGR CEO Jessica Gelman featured in CNBC Power Lunch interview about KAGR's partnership with J.P Morgan: View original at cnbc.com - [SSAC18: Business Analytics 2.0: Redefining the Sports Business](https://www.kagr.com/business-analytics-2-0-redefining-the-sports-business/) - [SSAC18: How the 76ers Leverage Analytics to Grow and Retain Their Season Ticket Base](https://www.kagr.com/how-the-76ers-leverage-analytics-to-grow-and-retain-their-season-ticket-base/) - [SSAC19: Data is the New Black: Building Data-Driven Organizations.](https://www.kagr.com/building-data-driven-organizations/) - [SSAC19: Direct-to-Consumer: Disrupting & Engaging Today's Sports Fans](https://www.kagr.com/ssac19-direct-to-consumer-disrupting-engaging-todays-sports-fans/) - [SSAC19: Winning Outside the Game in the Business of Sports](https://www.kagr.com/ssac19-winning-outside-the-game-in-the-business-of-sports/) - [SSAC19: Building Smarter Venues: How Gillette Stadium Uses Data to Drive the Bottom Line](https://www.kagr.com/ssac19-building-smarter-venues-how-gillette-stadium-uses-data-to-drive-the-bottom-line/) - [SSAC20: Fanalytics 2.0](https://www.kagr.com/ssac20-fanalytics-2-0/) - [Kraft Analytics Group Celebrates 5 Years](https://www.kagr.com/kraft-analytics-group-celebrates-5-years/) - [Timberwolves, Lynx and KAGR Extend Partnership to Create Transformative Growth and Double Fanbase Over Next Five Years ](https://www.kagr.com/timberwolves-lynx-and-kagr-extend-partnership-to-create-transformative-growth-and-double-fanbase-over-next-five-years/) - [Tepper Sports & Entertainment Partners with Industry Leader KAGR (Kraft Analytics Group) to Enrich Fan Experience with New Data and Analytics Capabilities](https://www.kagr.com/tepper-sports-entertainment-partners-with-industry-leader-kraft-analytics-group/) - Tepper Sports & Entertainment Partners with Industry Leader KAGR (Kraft Analytics Group) to Enrich Fan Experience with New Data and Analytics Capabilities - [Timberwolves, Lynx and KAGR Look to Build Next-Generation Sports Team](https://www.kagr.com/timberwolves-lynx-and-kagr-look-to-build-next-generation-sports-team/) - Minneapolis-St. Paul – Today, the Minnesota Timberwolves, Lynx and Kraft Analytics Group (KAGR) announced a new multi-year deal focused on creating the next generation sports organization rooted in technology and analytics. The partnership will focus on the evolution and growth of three areas: consumer insights, fan engagement, and organizational technology innovation. Most immediate, KAGR will take - [NASCAR and Kraft Analytics Group (KAGR) Announce Multi-Year Partnership Extension](https://www.kagr.com/nascar-and-kraft-analytics-group-kagr-announce-multi-year-partnership-extension/) - Focus on Innovation and Enhancing the Fan Experience Will Include New Ticketing Partner RFP Process Daytona Beach, Fla. / Foxborough, Mass. (June 8, 2023) – NASCAR and Kraft Analytics Group (KAGR), a leading technology and consulting services firm within sports and entertainment, today announced the renewal and extension of their groundbreaking partnership. The multi-year commitment - [SBJ Football: Eagles dig deeper into data with KAGR pact](https://www.kagr.com/sbj-football-eagles-dig-deeper-into-data-with-kagr-pact/) - Eagles sign with KAGR, plan personalization push The Eagles have signed with KAGR for analytics, planning to use the Kraft Group-owned company to better target and monetize their wide range of fans. That ranges from high rollers to multigeneration season ticket holders, from occasional single-game buyers to overseas followers who have never been to Philadelphia. - [WSJ News: "JPMorgan Buys Stake in Robert Kraft's Sports-Data Company"](https://www.kagr.com/wsj-news-jpmorgan-buys-stake-in-robert-krafts-sports-data-company/) - JPMorgan's investment in KAGR featured in a WSJ News Exclusive: "JPMorgan Chase & Co. has bought a stake in the analytics company that helped make New England Patriots owner Robert Kraft a sports mogul. The unusual partnership signals the growth potential JPMorgan sees in sports ownership for its wealthiest clients. The idea is to use - [SSAC20: NFL and Baltimore Ravens – Open Distribution Ticketing Changes Business](https://www.kagr.com/ssac20-open-for-business/) - [SSAC21: Sacramento Kings – Fan Engagement in the time of COVID](https://www.kagr.com/ssac21-sacramento-kings-fan-engagement-in-the-time-of-covid/) - [SSAC21: Comcast Spectator and Philadelphia Flyers – Building an Analytics Organization](https://www.kagr.com/comcast-spectator-and-philadelphia-flyers-building-an-analytics-organization/) - [SBJ Spotlight Feb 17: Insiders Roundtable](https://www.kagr.com/sbj-spotlight-feb-17-insiders-roundtable/) - Watch KAGR CEO Jessica Gelman discuss the week's world events in sports on SBJ Spotlight: Insiders Roundtable here. - [Fan Demand Index Featured in SBJ](https://www.kagr.com/fan-demand-index-featured-in-sbj/) - "Data is playing an important role in helping properties plan on a return to regular attendance. Each market has experienced the pandemic differently and, as a result, policies have varied. But by looking at the data, we can see the pathway back to normalcy begin to emerge and forecast where attendance could be highest." SBJ: - [SBJ: Empirical Empire: KAGR builds trust through data](https://www.kagr.com/sbj-empirical-empire-kagr-builds-trust-through-data/) - Three years ago, the NFL was in the midst of a 3% attendance decline that would ultimately lead to a six-year low-water mark. At the same time, top league executives decided they had a data problem. In an age in which Netflix and Amazon are able to predict a consumer’s next purchase, NFL teams didn’t - [SBJ: KAGR launches ‘Fan Demand Index’ to Gauge Return](https://www.kagr.com/sbj-kagr-launches-fan-demand-index-to-gauge-return/) - Fans in Tuscaloosa and Phoenix will be much more amenable to returning to sports venues than those in San Francisco or New York City, according to data suggesting that ticket demand after the pandemic will vary as much as local health regulations do today. That finding comes from KAGR, the Robert Kraft-owned data analytics firm - [SBJ Unpacks: Flyers Turn to Kraft Analytics Group to Build Out Data Infrastructure](https://www.kagr.com/sbj-unpacks-flyers-turn-to-kraft-analytics-group-to-build-out-data-infrastructure/) - FLYERS TURN TO KRAFT ANALYTICS GROUP TO BUILD OUT DATA INFRASTRUCTURE The Flyers and Kraft Analytics Group (KAGR) have begun working together in recent weeks, reports SBJ's Mark J. Burns. The shop, led by CEO Jessica Gelman, will now support the NHL club’s data warehousing and analytics needs. When Flyers Chief Business Officer Mike Shane - [NPR: Will Fans Want To Fill Stadiums When They Reopen?](https://www.kagr.com/npr-will-fans-want-to-fill-stadiums-when-they-reopen/) - When professional sports return, it will be in empty stadiums. And it's uncertain when fans will be allowed back in big numbers. Also, uncertain? Whether fans will flock to Fenway Park or TD Garden or Gillette Stadium when they reopen to the public. Now, amid the coronavirus pandemic, the Kraft Analytics Group (KAGR) is trying - [HBSE Announces KAGR Partnership to Drive Business Analytics Strategy](https://www.kagr.com/hbse-announces-kagr-partnership-to-drive-business-analytics-strategy/) - Harris Blitzer Sports & Entertainment (HBSE) and data management and analytics leader Kraft Analytics Group (KAGR) have announced a multi-year partnership to accelerate the collection of customer information across three HBSE properties: the Philadelphia 76ers, the New Jersey Devils and leading venue Prudential Center in Newark, New Jersey. KAGR will help improve HBSE’s data strategy and - [How The Patriots Use Data To Try To Improve The Fan Experience](https://www.kagr.com/how-the-patriots-use-data-to-try-to-improve-the-fan-experience/) - With the Patriots nearing another win, the Gillette Stadium crowd lets loose. More than 66,000 fans chant and cheer in unison. To the number-crunchers at the Kraft Analytics Group — commonly known as KAGR -- this is more than a rowdy sea of people in Tom Brady jerseys and other Patriots apparel. It’s a treasure trove of - [Get your head in the game](https://www.kagr.com/get-your-head-in-the-game/) - Ten days ago, Luis Scola was playing basketball in the NBA. Then he was waived at the end of February by the rebuilding Brooklyn Nets. So Scola spent last weekend doing something a little different: speaking on stage before thousands of people at the MIT Sloan Sports Analytics Conference. The 6-foot-9 Scola, it turns out, - [The Kraft Group Is Spinning off the Patriots’ Analytics Tech as a Startup](https://www.kagr.com/the-kraft-group-is-spinning-off-the-patriots-analytics-tech-as-a-startup/) - Gelman, formerly VP of customer marketing and strategy at the Kraft Sports Group, is now CEO of KAGR, the Kraft Analytics Group, a Kraft Group subsidiary that is going to market with the business intelligence technology she helped build for the New England Patriots ownership. The Krafts’ KAGR (the name is a play on CAGR, ## Pages - [Home](https://www.kagr.com/) - KAGR is a technology company focused on data management, advanced analytics and strategic marketing in the sports and entertainment industry. - [About Us](https://www.kagr.com/about/) - Our goal is to quiet the noise so you can prioritize running your business. - [Privacy Policy](https://www.kagr.com/privacy-policy/) - Privacy Policy – KAGR.com Last Updated: May 30, 2025 This Privacy Policy describes how the above-named entity (referred to as “we,” “us,” or “our”) collects, uses, shares, and safeguards personal information that we collect when you interact with us in person (such as at one of our facilities), or that we may collect when you - [Contact Us](https://www.kagr.com/contact/) - KAGR will integrate, manage and find the insights about your customers so you can focus on running your business. - [KAGR Fan Demand Index by Recent Confirmed Cases](https://www.kagr.com/kagr-fan-demand-index-by-recent-confirmed-cases/) - [Survey](https://www.kagr.com/survey/) - [Cookies List](https://www.kagr.com/cookies-list/) - [Legal -- Data Processing Addendum](https://www.kagr.com/legal-data-processing-addendum/) - Master Client Agreement Data Processing Addendum Data Security Policy Service Level Agreements KAGR Platform User Guide DATA PROCESSING ADDENDUM – KAGR LLC Last updated and effective as of 09/13/2023 (the “DPA Effective Date”). 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Excluded Outage means (a) Scheduled Downtime; (b) any outage caused - [Legal -- KAGR Platform User Guide](https://www.kagr.com/legal-kagr-platform-user-guide/) - Master Client Agreement Data Processing Addendum Data Security Policy Service Level Agreements KAGR Platform User Guide KAGR Platform User Guide This Platform User Guide is made available to KAGR clients to help clients navigate and use the KAGR Platform. The client is responsible for accessing and using the Platform in accordance with this User Guide. - [What We Do](https://www.kagr.com/what-we-do/) - Turn data insights into action by better understanding your fans, influencing behavior and driving customer value. - [Alerts](https://www.kagr.com/alerts/) - [Cookie Policy](https://www.kagr.com/cookie-policy/) - This site uses cookies - small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies - [Careers](https://www.kagr.com/careers/) - WE’RE GROWING! If you love data and have a passion for the business of sports and entertainment, then join our team! We’re looking for talented individuals knowledgeable in these disciplines and more: Data Science & Analytics Engineering Strategic Consulting Business Intelligence Client Services Technical Project Management Marketing Strategy View Open Positions - [Careers test](https://www.kagr.com/careers-test/) - [KAGR Careers](https://www.kagr.com/kagrcareers/) - WE’RE GROWING! If you love data and have a passion for the business of sports and entertainment, then join our team! 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The following terms and conditions, together with any documents they expressly incorporate by reference (collectively, these "Terms of Use"), govern your access to and use of www.kagr.com, including any content, functionality and services offered on or through www.kagr.com ## Goals - [Macro Trends Download](https://www.kagr.com/b_a_goals/macro-trends-download/) - [Industry Report](https://www.kagr.com/b_a_goals/industry-report/) - [Complete the Contact Us Form](https://www.kagr.com/b_a_goals/complete-the-contact-us-form/) - [Collect User Feedback](https://www.kagr.com/b_a_goals/collect-user-feedback/) - [Submit A Support Request](https://www.kagr.com/b_a_goals/submit-a-support-request/) - [Agree To TOS](https://www.kagr.com/b_a_goals/agree-to-tos/) - [Complete the Whitepaper Form](https://www.kagr.com/b_a_goals/complete-the-whitepaper-form/) ## FOLES - [Update #33](https://www.kagr.com/foles/update-33/) - The Future of Live Events and Sports Update #33 -- December 22, 2021 In our 33rd update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, we track how our framework for understanding Fan Demand is impacted by market-specific factors, venue initiatives, and fan avidity. We have sifted through all - [Update #34](https://www.kagr.com/foles/update-34/) - The Future of Live Events and Sports Update #34 -- February 11, 2022 In our 34th update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, and on the eve of Super Bowl weekend, we continue to track how our framework for understanding Fan Demand is impacted based on market-specific - [Update #32](https://www.kagr.com/foles/update-32/) - The Future of Live Events and Sports Update #32 -- November 30, 2021 In our 32nd update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, we continue to track how our framework for understanding Fan Demand is impacted based on market-specific factors, venue initiatives, and fan avidity. We have - [Update #31](https://www.kagr.com/foles/update-31/) - The Future of Live Events and Sports Update #31 -- October 20, 2021 In our 31st update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, we track how our framework for understanding Fan Demand is impacted based on market-specific factors, venue initiatives, and fan avidity. We have sifted through - [Update #30](https://www.kagr.com/foles/update-30/) - The Future of Live Events and Sports Update #30 -- September 20, 2021 In our 30th update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, we continue to track how our framework for understanding Fan Demand is impacted based on market-specific factors, venue initiatives, and fan avidity. We have - [Update #29](https://www.kagr.com/foles/update-29/) - The Future of Live Events and Sports Update #29 -- August 31, 2021 In our 29th update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, we closely monitor rising COVID-19 cases. We continue to track how our framework for understanding Fan Demand is impacted based on market-specific factors, venue - [Update #28](https://www.kagr.com/foles/update-28/) - The Future of Live Events and Sports Update #28 -- August 6, 2021 In our 28th update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, we closely monitor rising COVID-19 cases. We continue to track how our framework for understanding Fan Demand is impacted based on market-specific factors, venue - [Update #27](https://www.kagr.com/foles/update-27/) - The Future of Live Events and Sports Update #27 -- July 23, 2021 We are excited to return with our 27th update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”. 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