KAGR (Kraft Analytics Group) is a technology and services company focused on data management, advanced analytics and strategic consulting in the sports and entertainment industry. The KAGR team brings over 15 years of expertise, and now powers clients across the major U.S sports leagues, college athletics, and other key industry players. Whether leveraging our proprietary technology platform or partnering with our consulting services team, KAGR helps organizations become data-driven and use those analytics to grow the bottom line.
Jessica Gelman, Kraft Analytics Group CEO, joins 'Power Lunch' to discuss how data is being used to optimize the sports business.
The bank plans to use the heaps of data that flows from legal sports betting, mobile ticketing and concession sales, among other things, to advise clients looking to buy and owners trying to wring more profit out of their teams.