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HBSE Announces KAGR Partnership to Drive Business Analytics Strategy
Harris Blitzer Sports & Entertainment (HBSE) and data management and analytics leader Kraft Analytics Group (KAGR) have announced a multi-year partnership to accelerate the collection of customer information across three HBSE properties: the Philadelphia 76ers, the New Jersey Devils and leading venue Prudential Center in Newark, New Jersey. KAGR will help improve HBSE’s data strategy and[…]
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The Kraft Group Is Spinning off the Patriots’ Analytics Tech as a Startup
Gelman, formerly VP of customer marketing and strategy at the Kraft Sports Group, is now CEO of KAGR, the Kraft Analytics Group, a Kraft Group subsidiary that is going to market with the business intelligence technology she helped build for the New England Patriots ownership. The Krafts’ KAGR (the name is a play on CAGR,[…]
