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SBJ Football: Eagles dig deeper into data with KAGR pact
Eagles sign with KAGR, plan personalization push The Eagles have signed with KAGR for analytics, planning to use the Kraft Group-owned company to better target and monetize their wide range of fans. That ranges from high rollers to multigeneration season ticket holders, from occasional single-game buyers to overseas followers who have never been to Philadelphia.[…]
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CNBC Power Lunch: “Kraft Analytics Group CEO on J.P. Morgan partnership and sports analytics”
KAGR CEO Jessica Gelman featured in CNBC Power Lunch interview about KAGR’s partnership with J.P Morgan
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WSJ News: “JPMorgan Buys Stake in Robert Kraft’s Sports-Data Company”
JPMorgan’s investment in KAGR featured in a WSJ News Exclusive: “JPMorgan Chase & Co. has bought a stake in the analytics company that helped make New England Patriots owner Robert Kraft a sports mogul. The unusual partnership signals the growth potential JPMorgan sees in sports ownership for its wealthiest clients. The idea is to use[…]
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Fan Demand Index Featured in SBJ
“Data is playing an important role in helping properties plan on a return to regular attendance. Each market has experienced the pandemic differently and, as a result, policies have varied. But by looking at the data, we can see the pathway back to normalcy begin to emerge and forecast where attendance could be highest.” SBJ:[…]
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SBJ: Empirical Empire: KAGR builds trust through data
Three years ago, the NFL was in the midst of a 3% attendance decline that would ultimately lead to a six-year low-water mark. At the same time, top league executives decided they had a data problem. In an age in which Netflix and Amazon are able to predict a consumer’s next purchase, NFL teams didn’t[…]
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SBJ Unpacks: Flyers Turn to Kraft Analytics Group to Build Out Data Infrastructure
FLYERS TURN TO KRAFT ANALYTICS GROUP TO BUILD OUT DATA INFRASTRUCTURE The Flyers and Kraft Analytics Group (KAGR) have begun working together in recent weeks, reports SBJ’s Mark J. Burns. The shop, led by CEO Jessica Gelman, will now support the NHL club’s data warehousing and analytics needs. When Flyers Chief Business Officer Mike Shane[…]
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SBJ: KAGR launches ‘Fan Demand Index’ to Gauge Return
Fans in Tuscaloosa and Phoenix will be much more amenable to returning to sports venues than those in San Francisco or New York City, according to data suggesting that ticket demand after the pandemic will vary as much as local health regulations do today. That finding comes from KAGR, the Robert Kraft-owned data analytics firm[…]
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NPR: Will Fans Want To Fill Stadiums When They Reopen?
When professional sports return, it will be in empty stadiums. And it’s uncertain when fans will be allowed back in big numbers. Also, uncertain? Whether fans will flock to Fenway Park or TD Garden or Gillette Stadium when they reopen to the public. Now, amid the coronavirus pandemic, the Kraft Analytics Group (KAGR) is trying[…]
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Get your head in the game
Ten days ago, Luis Scola was playing basketball in the NBA. Then he was waived at the end of February by the rebuilding Brooklyn Nets. So Scola spent last weekend doing something a little different: speaking on stage before thousands of people at the MIT Sloan Sports Analytics Conference. The 6-foot-9 Scola, it turns out,[…]
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How The Patriots Use Data To Try To Improve The Fan Experience
With the Patriots nearing another win, the Gillette Stadium crowd lets loose. More than 66,000 fans chant and cheer in unison. To the number-crunchers at the Kraft Analytics Group — commonly known as KAGR — this is more than a rowdy sea of people in Tom Brady jerseys and other Patriots apparel. It’s a treasure trove of[…]
