Timberwolves, Lynx and KAGR Look to Build Next-Generation Sports Team

Minneapolis-St. Paul – Today, the Minnesota Timberwolves, Lynx and Kraft Analytics Group (KAGR) announced a new multi-year deal focused on creating the next generation sports organization rooted in technology and analytics.

The partnership will focus on the evolution and growth of three areas: consumer insights, fan engagement, and organizational technology innovation. Most immediate, KAGR will take a deep dive into customer acquisition and fan engagement strategies. The on-court success of this Timberwolves season has reignited its fan base helping lead the organization to multiple franchise records including Corporate Sponsorships and Single Game Ticket Revenue. KAGR will consult with the team to continue to maximize impact.

The Lynx, a franchise with four WNBA Championships and one of the strongest fan bases in the league, become the first WNBA team to partner with KAGR. This collaboration will explore new ways to reward loyalty and reach new fans.

“KAGR’s deep knowledge and experience across multiple leagues and teams is what makes this partnership so promising for the Wolves and Lynx,” said Timberwolves and Lynx CEO Ethan Casson. “Like many organizations, we are always searching for ways to use data to better identify our customers and accelerate our business. We see this relationship as a way to grow our Wolves and Lynx fan base for many years to come.”  

“The Minnesota Timberwolves and Lynx leadership teams are elevating their existing investment in data and analytics and gaining a deeper understanding of the changing fan demographics,” said Jessica Gelman, CEO of KAGR. “We are honored to partner with them to accelerate their ability to adjust to quickly changing fan needs and use advanced insights and technology to support creating a deeper and more personalized connection.”

About KAGR

KAGR (Kraft Analytics Group) is a progressive technology and service company providing data management, advanced analytics, and consulting services for the sports and entertainment industries. Whether leveraging its proprietary technology platform or partnering with its strategic services team, KAGR helps organizations become data-driven and uses those analytics to grow the bottom line. KAGR is a team of the brightest minds in sports, entertainment, and technology focused on finding insights for their clients who span across all the major six U.S. sports leagues, college athletics, and other key industry players. For more information, visit www.kagr.com.


Taylor Nardinger

April 8, 2022 7:55 AM CDT