The Future of Live Events & Sports

The Reemergence of Fans Post COVID-19

KAGR has undertaken a data-driven approach to better define and understand the Future of Live Events and Sports during the recovery from COVID-19.

Our goal is to track how our framework for understanding Fan Demand is impacted based on market-specific factors, venue initiatives, and fan avidity.

In a regular series focused on the data, KAGR will explore three key questions related to fan demand on a market-by-market basis:

  • Will fans come to games?
  • What changes must be made to meet fan expectations?
  • How has the willingness to pay changed?

We welcome your feedback, insights, and perspective as we endeavor to provide our view on the Future of Live Events and Sports. Our focus is providing information to help businesses make informed decisions. If you are interested in receiving weekly updates or have interest in partnering with us on this effort, please contact us:

Sign up for future updates using this form or browse past issues here

Macro Trends

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