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Fan Demand Index Featured in SBJ
“Data is playing an important role in helping properties plan on a return to regular attendance. Each market has experienced the pandemic differently and, as a result, policies have varied. But by looking at the data, we can see the pathway back to normalcy begin to emerge and forecast where attendance could be highest.” SBJ:[…]
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SBJ: KAGR launches ‘Fan Demand Index’ to Gauge Return
Fans in Tuscaloosa and Phoenix will be much more amenable to returning to sports venues than those in San Francisco or New York City, according to data suggesting that ticket demand after the pandemic will vary as much as local health regulations do today. That finding comes from KAGR, the Robert Kraft-owned data analytics firm[…]
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NPR: Will Fans Want To Fill Stadiums When They Reopen?
When professional sports return, it will be in empty stadiums. And it’s uncertain when fans will be allowed back in big numbers. Also, uncertain? Whether fans will flock to Fenway Park or TD Garden or Gillette Stadium when they reopen to the public. Now, amid the coronavirus pandemic, the Kraft Analytics Group (KAGR) is trying[…]
