The Future of Live Events & Sports Updates

Thank you for joining us for KAGR’s ongoing series, “Future of Live Events and Sports: The Reemergence of Fans Post COVID-19.” Our data-driven approach will help better define and understand the Future of Live Events and Sports during the recovery from COVID-19. Our goal is to predict fan interest in attending games when live events resume and what are the driving factors.

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KAGR Fan Demand Index by Recent Confirmed Cases

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Update #9

September 23, 2020

In this edition, we will explore:

  • The impact to KAGR Fan Demand based on increasing COVID-19 cases and fluctuating consumer behavior
  • Attendance for Week 1 and 2 NFL games with fans in stands and fan engagement across channels
  • Learnings from early games including safety policies and ticket sales

Update #8

September 9, 2020

In this edition, we will explore:

  • Continued decrease in new COVID-19 cases and a rise in consumer behavior
  • Viewership trends as the number of live events increase
  • Fan guidelines for this weekend’s NFL and college football games, as well as the evolution of new technology to increase safety and fan compliance

Update #7

August 26, 2020

In this update, we explore:

  • Reduction in new COVID-19 cases and initial rebound in fan demand rankings across many July hot spots
  • Increase in viewership across major and niche leagues and events, while fan concern grows for fall sports plans
  • In-venue amenities and fan guidelines for NFL stadiums that will welcome fans

Update #6

August 12, 2020

In this edition, along with our Fan Demand Index updates, we have partnered with NinthDecimal to analyze consumer behavior in six NFL Markets, pre-COVID and today.

We will explore:

  • Current consumer behavior and mobility of NFL fans against the general population
  • How to leverage market-based trends and the KAGR Fan Demand Index to inform near term decision making 
  • Key learnings of NFL Fan behaviors that can be applied by teams and venue operators

Update #5

July 29, 2020

In this edition, we will explore:

  • Continued COVID-19 setbacks and the impact of fan demand across markets
  • Multiple fan engagement indicators as leagues return to play with no fans
  • How venues can leverage real-time data to monitor crowd density and more effectively plan for operational adjustments

Update #4

July 15, 2020

In this update, we explore:

  • Major COVID-19 and consumer behavior setbacks in markets which originally had indications of being “Most Likely to Return” and the implied decrease in fan demand across markets
  • Concerns over return-to-play tournaments and the importance of early success in supporting the near term return of sports and live events
  • How stadium enhancements for at-home viewing may impact future in-venue experience

Update #3

July 1, 2020

In this update, we will explore:

  • Continued COVID-19 surges and market setbacks, including the risk to returning league locations
  • Reaction to positive player testing and steps taken to ensure player safety
  • Fan-driven venue safety precautions, including face mask requirements and gate entry protocols

Update #2

June 17, 2020

In this edition, we will explore:

  • Changes in market level factors including emerging COVID-19 hot spots and the impact of increased openings for retail and recreation
  • Impact of digital fan engagement on willingness to return to live events and sports, and challenges with current platforms
  • Safe capacities for the post-COVID venue, and what we can learn from early events

Update #1

June 3, 2020

In this edition, we will explore:

  • Changes in market level factors including number of markets open and loosening of other restrictions
  • Market-by-market changes in Fan Demand
  • Early indicators of fan behavior and a look-back of historical attendance across leagues

Future of Sports Preview

May 19, 2020

KAGR has undertaken a data-driven approach to better define and understand the Future of Live Events and Sports during the recovery from COVID-19.

Our goal is to predict fan interest in attending games when live events resume. Our framework and analysis will suggest where attendance could be highest based on market factors, venue initiatives, and fan avidity.