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Update #28
In our 28th update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”, we closely monitor rising COVID-19 cases. We continue to track how our framework for understanding Fan Demand is impacted based on market-specific factors, venue initiatives, and fan avidity. We have sifted through all the noisy data to[…]
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Update #27
We are excited to return with our 27th update to the “Future of Live Events & Sports: The Re-Emergence of Fans Post Covid-19”. We continue to closely track how our framework for understanding Fan Demand is impacted based on market-specific factors, venue initiatives, and fan avidity. We have sifted through all the noisy data to[…]
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CNBC Power Lunch: “Kraft Analytics Group CEO on J.P. Morgan partnership and sports analytics”
KAGR CEO Jessica Gelman featured in CNBC Power Lunch interview about KAGR’s partnership with J.P Morgan
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WSJ News: “JPMorgan Buys Stake in Robert Kraft’s Sports-Data Company”
JPMorgan’s investment in KAGR featured in a WSJ News Exclusive: “JPMorgan Chase & Co. has bought a stake in the analytics company that helped make New England Patriots owner Robert Kraft a sports mogul. The unusual partnership signals the growth potential JPMorgan sees in sports ownership for its wealthiest clients. The idea is to use[…]
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Fan Demand Index Featured in SBJ
“Data is playing an important role in helping properties plan on a return to regular attendance. Each market has experienced the pandemic differently and, as a result, policies have varied. But by looking at the data, we can see the pathway back to normalcy begin to emerge and forecast where attendance could be highest.” SBJ:[…]
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SBJ Spotlight Feb 17: Insiders Roundtable
Watch KAGR CEO Jessica Gelman discuss the week’s world events in sports on SBJ Spotlight: Insiders Roundtable here.
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SBJ: Empirical Empire: KAGR builds trust through data
Three years ago, the NFL was in the midst of a 3% attendance decline that would ultimately lead to a six-year low-water mark. At the same time, top league executives decided they had a data problem. In an age in which Netflix and Amazon are able to predict a consumer’s next purchase, NFL teams didn’t[…]
